Website analytics and reporting
We set up analytics that answer the questions your board and team ask: how many people visited, where they came from, and how many enquired, bought, booked or signed up. We use Google Analytics 4 or a privacy-friendly alternative, set up cookie consent properly, and summarise the results in plain English.
Part of Grow · Updated
What’s included
- A measurement plan
- The handful of numbers that matter to your organisation, agreed before anything is installed.
- Analytics setup
- Google Analytics 4 or a privacy-friendly tool such as Plausible or Simple Analytics, configured for your site.
- Conversion tracking
- Enquiries, sales, bookings, sign-ups and campaign actions tracked as goals.
- Cookie consent
- A consent setup that matches the tools you use, so tracking only runs when it should.
- Campaign tracking
- Tagged links for ads, email, social and partner campaigns, so you can see which ones worked.
- Plain-English reporting
- A summary of the numbers that matter, in your monthly report or ready for your board.
Frequently asked questions
Should we use Google Analytics 4?
Google Analytics 4 is free and detailed, but it sets cookies, so it usually needs consent, and it takes care to set up well. Privacy-friendly tools such as Plausible or Simple Analytics are simpler and may not need a cookie banner, but offer less detail. We recommend one based on what you need to report.
What should we measure on our website?
The actions that matter to your organisation, such as enquiries, sales, bookings, sign-ups or donations, plus where the people who completed them came from. Most organisations need a handful of numbers, not a dashboard of hundreds.
Can you report on individual campaigns?
Yes. We tag your campaign links so visits and conversions from each ad, email or social post can be reported separately.
More Grow services
- Accessibility audits
WCAG 2.2 AA testing, a prioritised fix list and the fixes.
- SEO and search visibility
Technical SEO, structured data and content that answers searches.
- Speed and performance
Core Web Vitals measured, and what slows your pages fixed.
- Conversion improvements
More enquiries and sales from the traffic you already have.
- AI and automation
AI assistants and automations that take admin off your team.
Tell us what your website needs to do.
We reply within one working day with honest next steps.